This week we are in conversation with Ian Tucker, National Education Manager of American Crew, talking about the global leader in men’s grooming and official supplier to men.
Hello Ian, can you tell us a bit about American Crew and when the brand started?
«American Crew is more than just another product supplier, it’s a landmark in the history of men’s grooming. It’s the leading salon and consumer brand created specifically for men and the Stylists and Barbers they trust. Everything started in 1994, a Stylist named David Raccuglia walked into a distributor’s office in Chicago holding a clear bottle filled with maple syrup. He foresaw a future when men would pay as much attention to their looks as anyone else.
Today we are the leading professional men’s grooming brand in the world. Men and their Stylists and Barbers count on us for the latest and best in hair, body, shave and style products. And for more than 26 years, we’ve delivered!»
What makes American Crew man’s grooming range so special and different?
«Our passion goes beyond products! For more than two decades, we’ve had a bigger impact on men’s hair than any other brand in the world. We create trends and lead movements in men’s style, and to be able to do this you’ve got to understand everything about men: how they think, how they act.. how they play. Our single minded focus is our strength: no one knows men like American Crew. We’ve also shaped the skills of thousands of barbers and stylists».
Who is American Crew designed for?
«American Crew is for everyone! It appeals to a wide audience because it is classic and true to its American lifestyle roots. People respond to authenticity and confidence. Our range includes over 25 styling products, 10 haircare products, 7 body & fragrance products and 12 grooming products: there is something to suit everyone».
What’s your best-selling product?
«The most beloved product is the Fiber puck, a classic that has stood the test of time and is still a cult favourite! ».
You created also a skincare range called Acumen. Which ingredients can we find in the formulations and what are the main benefits?
«Exactly. In 2018 we launched the exclusive skincare and grooming collection called Acumen, an innovation in regime focused luxury products for men’s shower, shave, care and style which is scientifically formulated to fit every man’s grooming needs and treat specific skin conditions including oily skin, thick skin, large pores and signs of aging. The products of his advanced range contain a proprietary American Crew Acumen Complex, featuring Vitamin B5 and Vitamin E for superior performance and visible results.
Additional ingredients include Hyaluronic Acid which improves skin hydration, Ginger Root Extract for brightness and radiance, Bisabolol and Cranberry Extract which work together to increase blood flow, retain moisture, fight free radicals to promote radiant, healthy skin».