Beauty meets science: Introducing bio-designed British skincare range, Elequra

Founded by biochemist Nausheen Qureshi, Elequra is a bio-designed British skincare range where innovative, modern plant science is at the heart of every product. The 100% clinically-proven formulations use naturally-derived, ocean-safe, sustainable ingredients that are carefully sourced to deliver maximum benefits to the skin. The luxury collection sources its unique nutrients from the Great Rift Valley in Africa whilst its London-based laboratories are at the forefront of modern plant engineering methods to deliver never-before-seen results.


Born and raised in Nairobi, Elequra Skincare founder Nausheen Qureshi grew up seeing traditional plant cures being used to treat skin wounds. She was fascinated by the indigenous plants that grew here and their profound remedial properties, knowledge of which had been passed down by generations – namely, nature and its instinctive powers to heal.

At Imperial College London, she trained as a biochemist which led to her first developing plant-based products for surgeons and then delving into skincare formulations. Her 10 years of scientific research engineering plant complexes led to unprecedented levels of success in clinical trials within the skin and as a result Elequra was born, a unique range of bio-designed products that not only soothe and nourish the skin in the long-term, but have also been clinically proven to decrease wrinkles within 28 days. Their bio-designed ingredient complexes have launched the brand to new heights – putting Elequra at the forefront of the fast-growing beauty industry.


The science behind the brand - the brand with 100% results in clinical trials

Innovation is at the heart of Elequra. Nausheen’s patented complexes are created from raw ingredients, grown in Africa on farms where she personally educates and trains the farmers. Every single formulation in the range contains at least one signature component, each chosen for the ability to deliver powerful shots of minerals, vitamins and enzymes deep within the skin. These ingredients, exclusive to Elequra, have been developed and fine-tuned over a period of 10 years, and include:

Tamarind Seed Extract – A powerful hydrator that helps attract water molecules to plump the skin, shown to be 40% more effective than the better-known Hyaluronic Acid and more sustainable to produce.

Elequra’s Rift Valley Algae Complex – Described as ‘a superfood for the skin’. After discovering a host of rare healing plant species in Kenya’s Great Rift Valley, Elequra developed the unique Rift Valley Algae Complex, containing a full profile of all essential amino acids, fatty acids, bioactive enzymes, minerals, vitamins and beta carotene to help the skin perform all its essential processes efficiently.

All ingredients used in the Elequra range have ZERO aquatic impact and Elequra ensures their packaging is recyclable and environmentally safe whilst delivering visible results.

Here the top sellers:

Eye Architecture Cream was created following 8 years of research and achieved 100% anti-wrinkle results in independent clinical trials.  Richly moisturising and packed with Vitamin C, long and short chain peptides, retinyl palmitate, brightening ingredients and a host of vitamins, minerals, marine nutrients and antioxidants, the bio-designed cream protects the eye area against daily aggressors as well as reducing the appearance of fine lines, wrinkles, dark circles and puffiness. The restorative formula contains the 3 of the Elequra exclusive key ingredients, including Rift Valley Algae Complex, Tamarind Seed Extract and Multi-Peptides.


The Youth Capture Serum is clinically proven to reduce fine lines and wrinkle in 28 days. It is a concentrated, water based, peptide-enhanced serum that incorporates 4 of Elequra’s key bio-designed ingredients, including Rift Valley Algae Complex, Tamarind Seed Extract, Multi-Peptides, and Beta Glucan. The lightweight formula sinks quickly into the skin and contains long and short chain peptides, beta-glucan isolated to target wound healing processes, stabilised vitamin C to brighten and firm skin and reduce the appearance of pores, leaving the skin supple and well-hydrated.


The Radiance Accelerator Serum is the latest launch from the brand and the first ever time-based gel-serum containing both encapsulated retinol and two types of stabilised vitamin C, each time released at different hours throughout the night. Acting on pigmentation, fine lines and wrinkles, as well as skin tone and texture, results showed a visible difference after only 24 hours. The glycogen gel matrix also contains pigment-reducing marine algae and the exclusive Elequra bio-designed Peri-WM Extract – shown in recent studies to be effective in reducing melanogenesis and inhibiting the production of dark circles.