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Introducing ESPÉRER, with Founder, Dina El Adlani

Introducing ESPÉRER, with Founder, Dina El Adlani

Discover the secrets behind ESPÉRER, an award-winning Psychodermatological Skincare® brand elevating luxury skincare beyond the surface.

Inspired by the fusion of French-Moroccan Botanicals, powered by revolutionary NeuroPlant™ Technology and backed by scientific research, ESPÉRER heralds a new era in skincare innovation.

Presenting the world’s first Psychodermatological Skincare® brand, ESPÉRER is an award-winning innovative brand that emerged after dedicated years of research on the intrinsic link between skin and mind. ESPÉRER expertly formulates a luxury range of botanical skincare, powered by NeuroPlant™ Technology, a unique complex of Plant Compounds and Bioactives that not only repair the skin but also promote the release of positive Neurotransmitters for optimal wellbeing. Join us as the brand’s founder, Dina El Adlani shares the story of pioneering the first luxury skincare brand designed to nourish not just the skin, but the mind, body and soul.

What is Psychodermatological skincare® and what’s unique about this approach?

Psychodermatological Skincare® is a term coined by ESPÉRER. Our innovative range was built on the principles of Psychodermatology, a field that explores the intricate interaction between the mind and skin. It presents a revolutionary approach that takes into account emotional as well as physical states to achieve optimal wellbeing.

Through studying Psychology and working in the beauty industry, it became apparent how deeply Mental Health impacts our skin and the importance of a healthy self-image. Further research and study in the field of Pyschodermatology highlighted that although medicated topical treatments and therapy were available to patients, no such daily skincare existed to benefit skin and mind, until ESPÉRER.

The brand is based on years of research – can you tell me more about this?

Many years of research has gone into the development of ESPÉRER in order to ensure optimal efficacy. The initial research began with exploring self-image and self-esteem.

Clinical studies conducted by both scientists and Psychologists suggests that certain emotions can either positively or negatively impact not just how we view ourselves but also our physiological appearance. At ESPÉRER we conducted our own 300 participant study to explore the effects of our products on skin as well as how they made the user feel. This was particularly important as we wanted to highlight the impact of what we apply to our skin on our emotional health. Unlike traditional skincare we understood the importance of mental health on skin health, and we aimed to create a brand that promoted healthier self-image through its products and ethos.

What is NeuroPlant™ Technology and how does it benefit both skin and mind?

NeuroPlant™ Technology is a unique complex that powers ESPÉRER skincare, composed of Bioactives and Plant Compounds that work in tandem to repair the skin whilst promoting the release of positive neurotransmitters that impact emotion, for overall wellbeing.

What types of ingredients have you sourced and how do they promote a positive wellbeing?

After many years of research, we have merged ingredients that have been scientifically proven to have an effect on emotional health with ingredients that improve skin health and texture. This unique combination works through absorption and inhalation resulting in the release of Neurotransmitters.

Rich and precious botanicals are harvested and extracted for both their physical and psychological benefits. The native ingredients are ethically sourced from France and Morocco, ensuring the purest and highest quality is selected for our formulations. Ingredients such as Argan, Fig, Blue Tansy and Plum contain an array of skin benefits, and our blends combine these luxury ingredients among others such as Neroli, Wild Lavender, Rose and Frankincense to create extravagant elixirs.

Specific ingredients like Neroli contain compounds that help reduce stress and anxiety and uplift the senses.

Each ingredient is chosen for their high profile of Bioactives and Plant compounds which not only strengthen the skin barrier but have been proven to improve emotional wellbeing through the release of hormones such as dopamine and serotonin.

What role can skincare play in improving mental health, can you share some top tips?

While skincare alone may not address severe Mental Health issues, integrating it into a broader self-care routine can play a supportive role in promoting mental well-being.

  • Ingredients: Skin is permeable and what is applied to the skin is absorbed into the blood stream, which can affect the nervous system. Some harmful ingredients that are used in traditional skincare have been found to be endocrine disruptors.
  • Self-Care Rituals: Engaging in a skincare routine provides a dedicated time for self-care. The process of cleansing, moisturising, and pampering the skin can be a calming and mindful activity, promoting relaxation and reducing stress.
  • Confidence Boost: Healthy, well-cared-for skin can enhance self-esteem and confidence. Feeling good about one's appearance can positively impact mental well-being and contribute to a more positive self-image.
  • Routine and Structure: Establishing a skincare routine creates a sense of structure and consistency in daily life. Having predictable habits can be comforting and help manage feelings of chaos or unpredictability, positively affecting mental health.

Can you tell us a bit about your hero products and how they promote skin and mental health?

ESPÉRER’s Hero products are our Night Repair Face Oils; the Anti-Pollution, Cell Renewal and Anti-Ageing. Each oil is brimming with Vitamins, Essential oils and Nutrients and have been expertly formulated to tackle physical and emotional concerns. These face oils work well in the evening as they are very potent and help the skin repair itself whilst you sleep.

ESPÉRER has three main collections: CALM MIND & SKIN, UPLIFT MIND & SKIN and RELAX MIND & SKIN. Each of these collections contain a category of skincare including face oils, cleanser, face mists, face cream, serum and clay mask. They each cater to a specific concern and or need and allow the customer to create their own ritual for overall wellbeing. We have created some rituals based on our research that we feel work well together and can be easily inputted into any skincare routine, but each customer can create their own personalised ritual.

Discover the new innovation of Psychodermatological Skincare® by ESPÉRER and shop the full collection here