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Meet Nives De Souza, Co-Founder of Complice

Meet Nives De Souza, Co-Founder of Complice

We sit down with Nives De Souza, the co-founder of Complice , to discuss her journey toward launching the brand, born from her partnership with her husband, that blends Swiss innovation with natural ingredients to create skincare that is both effective and ethical.

Nives shares how a deep passion for luxurious, nature-aligned skincare inspired her to fill a gap in the market for high-performance, sustainable products. Join the conversation as Nives opens up about the inspiration behind the brand, the science behind the formulations, and her personal skincare journey!

What was your journey towards launching Complice and how were you inspired to launch?

Thank you for the question! The journey towards launching Complice Skincare was driven by a deep passion for creating something that was not only luxurious and effective, but also truly aligned with nature. We saw a gap in the market for high-performance, sustainable skincare that didn't compromise on quality or integrity. Our vision was clear from the start: to develop products that would not only deliver visible results, but also prioritize transparency, sustainability, and ethical practices.

The inspiration for Complice came when I met my husband, who is now my partner in the business. We wanted to build something truly special together. As a skincare enthusiast and with his expertise as a marketing genius, we were determined to create something extraordinary. After years of conversations with fellow skincare enthusiasts, beauty experts, and industry professionals, we kept hearing the same frustrations—many products were too harsh, lacked transparency, or didn’t address a range of skin types. That’s when we realized we had the opportunity to create something different: potent, clean skincare backed by Swiss science and crafted with the finest natural ingredients.

Our mission became more than just formulating effective anti-aging solutions; it was about empowering people to feel confident in their skin, knowing they are using products that are safe, sustainable, and truly work. Complice was born from this passion, combining decades of research with the elegance of Swiss innovation, to offer skincare that redefines the standards of beauty.

What is the story behind the name, ‘Complice’ and how does it align with the brand’s mission?

The name "Complice" was chosen with great intention. It means "accomplice" in French, symbolizing a partner or someone who is by your side through your journey. We wanted our brand to represent more than just skincare products; we wanted it to be a trusted companion in achieving healthy, radiant skin. The name reflects our belief that great skincare should work with you, supporting your skin’s natural processes while empowering you to feel confident and beautiful.

Our mission is to create high-performance, clean skincare that aligns with nature and with the personal skincare goals of our customers. Just as an accomplice supports you, our products are designed to work in harmony with your skin, nurturing it while delivering real, visible results. It’s about fostering a relationship of trust and transparency, where beauty, efficacy, and sustainability go hand in hand.

Can you tell us about the science behind the formulations? Do you have any hero ingredients that really define the brand?

Science is the foundation of everything we create. Our products are the result of over 45 years of pioneering Swiss scientific research, developed by some of the brightest minds in the industry. We focus on combining high-potency natural ingredients with advanced technology to deliver safe, effective skincare solutions that work in harmony with the skin’s natural rhythms—promoting rejuvenation while protecting against external aggressors.

Rather than relying on a single hero ingredient, we carefully curate a unique combination of high-performance ingredients for each product. This ensures that every formulation works synergistically to deliver the best possible results. Each product is thoughtfully crafted using the most potent and effective ingredients available, tailored to meet specific skincare needs.

Our in-vivo studies have demonstrated measurable results in as little as two weeks, with noticeable improvements in skin texture, radiance, and a visible reduction in wrinkles. At Complice, it's not just about luxurious skincare—it's about delivering on our promises with real, visible results.

Our approach is all about synergy—leveraging different powerful actives in each product to target various skin concerns, from hydration and firmness to anti-aging and protection. Whether it's hyaluronic acid for deep hydration, peptides for firming, or botanical extracts for soothing and repair, every ingredient is chosen for its efficacy. This flexibility allows us to craft tailored solutions for all skin types, ensuring effectiveness while maintaining our unwavering commitment to sustainability.

What’s your approach to developing products for different skin types and concerns?

Our approach to developing products for different skin types and concerns is rooted in customization and balance. We understand that no two individuals have the same skincare needs, so we formulate each product with a carefully curated blend of high-performance ingredients designed to target specific concerns while being gentle enough for all skin types.

Rather than taking a one-size-fits-all approach, we focus on synergy—using different potent actives that work together to address everything from hydration and firmness to anti-aging and skin protection. For example, we might incorporate hyaluronic acid for deep hydration in one product, while another may focus on peptides to enhance skin elasticity or botanical extracts for soothing and repair.

Each formulation is rigorously tested and backed by in-vivo studies to ensure it delivers visible results, regardless of skin type. This flexibility allows us to create tailored solutions that cater to a wide range of concerns, always maintaining our commitment to both efficacy and sustainability. Our goal is to help everyone achieve their best skin, no matter their unique challenges.

We take a personalized and customer-focused approach to product development. We believe that listening to our clients is key to creating truly effective skincare solutions. That's why we actively engage with our customers, welcoming their feedback and insights. This ongoing dialogue allows us to better understand their needs and refine our formulations to deliver even better results. For us, the direct connection with our customers is invaluable—it not only helps us improve but also fosters trust and transparency, which are fundamental to our brand. We see our customers as partners in our journey to create skincare that truly works for them.

Our slogan, "Fall in love with your skin," is more than just words—it’s a promise we stand by. We believe that glowing, healthy skin can boost your confidence and enhance your overall happiness. When you feel good in your skin, it radiates into every part of your life.

Many people are now coming more ingredient-conscious. What advice would you give someone trying to build a skincare routine with your products?

That’s a great question! It's true—more people are becoming ingredient-conscious, and that's a positive shift. When building a skincare routine with Complice products, my first piece of advice is to really understand your skin’s unique needs. Whether you're dealing with dryness, acne, signs of aging, or sensitivity, it’s important to select products that address those concerns specifically.

At Complice, we prioritize transparency in our formulations, so you can trust that every ingredient serves a purpose. We avoid harsh chemicals like parabens, silicones, and synthetic fragrances, focusing instead on high-performance, natural ingredients that work in harmony with your skin. For someone starting a routine with our products, I’d recommend starting with the basics: a gentle cleanser, a targeted serum, and a moisturizer that suits your skin type. For example, if you’re focusing on anti-aging, our potent serums with peptides and hyaluronic acid will work wonders for hydration and firmness. If acne or sensitivity is a concern, opt for products with soothing botanical extracts to calm inflammation while still providing nourishment.

The key is consistency. With Complice, our products are designed to work synergistically, so layering them as part of a daily routine will provide the best results. And don’t hesitate to adjust your routine as your skin’s needs change—skincare is a journey, and we’re here to help guide you every step of the way. Plus, we love hearing feedback from our customers, so if you ever need advice or have questions, we’re always just a message away!

How has your own skincare routine evolved over the years?

My skincare journey has definitely evolved over the years, largely influenced by my own skin challenges. I’ve struggled with terrible wrinkles, acne scars, and recurring bouts of acne, which made me hyper-aware of the need for effective solutions. My husband also deals with psoriasis, so skincare has always been a major focus in our household. Early on, I used products that didn’t really address the root of my concerns, and I often found myself frustrated by harsh ingredients that either didn’t work or made things worse.

Over time, I started to realize the importance of listening to my skin and being more mindful of what I was using. This led me to focus on high-quality, natural ingredients that are not only effective but also gentle. My routine has shifted towards products that promote long-term skin health, like those we’ve developed at Complice—tailored to specific needs like hydration, rejuvenation, and calming inflamed or irritated skin.

Today, my routine is all about balance. I focus on using multi-functional products that target wrinkles, improve skin texture, and address my acne scars, while also being mindful of the skin barrier. My husband’s experience with psoriasis has also taught me a lot about the importance of formulations that support skin health without triggering irritation, which has further shaped how we approach product development at Complice. It’s been a journey of learning what truly works, and that personal experience plays a big role in how we create our products for others.

Discover the full Complice collection today and start your journey to achieving healthy, radiant skin!