The Anniversary Award was opened to all young and innovative independent brands, offering them the chance to have their products stocked by John Bell & Croyden in 2023. It also provides new brands the opportunity to build and grow through an exclusive marketing package worth £25,000.

To all the incredible brands that took the time to present their exceptional products, thank you for sharing your visions and dreams with us. We are inspired by your continuous commitment to innovation and excellence, you have set the bar high, pushing boundaries and redefining beauty standards. 

We are excited to announce the brands that have made it to the next stage:

We eagerly look forward to the next and final step of our 225th Anniversary Competition, let the countdown begin! Make sure to stay tuned and keep up to date as we get into the final stages.