I created Le Rouge Français when I was pregnant with my little June, 5 years ago. At this time, it was necessary to keep an eye on what I was eating. I also started to pay attention to what I was putting on my skin. Then, I looked into cosmetic formulations and couldn’t find what I was looking for.

As a biotech engineer with a passion for botanicals, I naturally felt it was my duty to develop a formulation that was free of controversial ingredients, organic and vegan with wonderful coloring properties. I wanted to introduce and divert women towards vegetal colours in make-up.

Today, we are the first make-up company to adopt the regenerative economy model across its entire value chain, from field to finished product. Petrochemical and mineral color represent 99% of the global makeup industry. Using plant-based ingredients allows us to offer a sustainable solution that respects biodiversity and the health of every woman while contributing to the regeneration of the planet.

Moreover, the usage of plant-based ingredients is not brand new. In the 18th century, France was the first exporter of Madder. The country supplied the Imperial Court with this flower and other dye plants. Therefore, Le Rouge Français brings back ancestral customs, the "Savoir-faire" and the "Excellence à la Française".

When it comes to plant extraction, we master the entire value chain, from the field to the final product. Beforehand, we use extraction processes derived from biotechnology, particularly bacterial fermentation. We also use enzymes to extract color, which we then transform into pigment. It also includes the infusion of plants into butter and oils that are completely vegetable and natural.

These biotechnological processes are sustainable and complemented by supercritical carbon dioxide (sCO2) physical processes that use no petrochemical solvents. As a green-tech company, our processes and products are sustainable and renewable. Moreover, we were certified Eclaireurs du Coq Vert by BPI France, as a voice for the French government on climate change.

• The Lipstick Alizarine: The iconic lipstick of La Maison Le Rouge Français that brings the final touch to your makeup routine. It gives such an elegant look;
• The Cheek & Lips Nefertiti: This is the must-have to get the Parisian “Makeup / No Makeup” look. An effortless gesture, easy to apply as you step out of the Métro in Paris;
• The Eyebrow and Lash Care Medusa: This moisturises the lashes and eyebrows while filling gaps and giving the appearance of fuller-looking brows. I use this serum as a primer before applying my Mascara;
• The Mascara Cassiopée: For the eyes, I use Cassiopée to get intense black eyes as well as the black pen Calistoga for dark cat eyes.

In luxury, every detail counts. Le Rouge Français strives to offer an entire experience from the packaging to the application of our makeup products. The packaging is just like origami, allowing one to discover all the story about it. It is fully recyclable, sustainable, and FSC-certified.

Our lipstick range represents a breakthrough innovation as we use bio-sourced castor oil materials which are also recyclable and sustainable. This is just as transparent as our formulations. Regarding other ranges, we use glass that is designed and crafted by French artisans. In this way, we put flowers in both our formulations and our packaging.

This worldwide innovation is patented and we can apply it to several market segments. Nowadays, as a pioneer, we want to keep our leadership position on vegetal colour in the beauty industry. That means makeup but also skincare.

However, we also want to explore our biotech and greentech processes with our R&D laboratory in Marseille to apply vegetal colour expertise to the automotive, eyewear, and even textile industries.