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We spoke to Portia Dieguez, Chief Strategy Officer of SunsolveMD, to learn more about the inspiration behind the breakthrough SPF line, and the broader vision driving TheSolveMD, the latest brand to launch at JB&C.

With a passion for skin health, Portia set out to build sun protection that does more. SunsolveMD products that are clinically effective, beautifully formulated, and designed to fit seamlessly into daily life. In our conversation, she shares how SunsolveMD began, what makes it different, and why it’s time we start thinking about SPF as a cornerstone of everyday skincare.

    How did the story of SunsolveMD by TheSolveMD begin?

    The journey to SunsolveMD started with a real desire to build something meaningful, rooted in science, but deeply human. I came from a background in finance and strategy, but skincare was always a personal passion. I saw an opportunity to bring a more functional, intelligent approach to everyday products.

    What we created with SunsolveMD isn’t just a beauty line, it’s a skin health solution. TheSolveMD as a platform is built on the idea that skincare can be both preventative and reparative. SunsolveMD became the perfect launchpad for that philosophy. It’s where clinical efficacy, inclusivity, and simplicity intersect. We’re not just trying to make people look good- we want to help them protect, improve, and truly care for their skin in a smarter way.

    What makes SunsolveMD different from other SPF brands?

    We’ve all used SPF that felt like a compromise: too heavy, too sticky, too clinical, or too cosmetic without real function. I knew we could do better.

    What sets SunsolveMD apart is that we don’t settle. Our proprietary formulas are designed to deliver real results without sacrificing elegance or experience. We’ve created SPF products that are mineral-based, high-performing, and feel beautiful on the skin. They’re also incredibly efficient, solving multiple concerns in one bottle.

    Can you tell us about the ZnO+ complex?

    Absolutely! This is something I’m really proud of. Our ZnO+Mineral Care Complex is the backbone of the SunsolveMD Mineral Care range. It’s our way of reinventing mineral SPF by combining micronized zinc oxide with marine phytoplankton and clinically tested actives that support hydration, skin elasticity, and barrier repair.

    Zinc oxide is a gold-standard UV filter, but it often gets a bad rap for texture or appearance. We’ve elevated it making it smooth, wearable, and multifunctional. The ZnO+ complex isn’t just about protection- it restores, strengthens, and defends the skin from environmental stress. It’s smart SPF for people who want more than just sun coverage.

    The formulas combine mineral SPF with skincare benefits. Why was this dual function important to you when building a product?

    I’ve always believed that skincare should work as hard as we do. Most people don’t have time for a five-step routine every morning and honestly, they shouldn’t have to. That’s why I wanted our products to deliver more than just one benefit.

    By combining mineral SPF with powerful skincare ingredients, we make it easier for people to protect and care for their skin in one step. This multifunctionality is key: the more effortless we make it, the more likely people are to use it consistently and that consistency is where real results come from.

    It’s about simplifying the routine, without compromising the science.

    What role do antioxidants or skin-repair technologies play in the broader picture of sun protection, beyond SPF numbers?

    SPF numbers are important, but they don’t tell the whole story. UVA and UVB rays are just part of the environmental damage our skin faces daily- pollution, infrared radiation, and oxidative stress can be just as harmful.

    That’s why we built antioxidants and repair-focused technologies into the DNA of every product. These ingredients work in tandem with SPF to support barrier health, inflammation reduction, and even UV induced DNA repair.

    I’ve always seen skincare as proactive- not just fixing what’s already gone wrong, but helping the skin resist damage before it starts. SunsolveMD was created to reflect that philosophy.

    What do you hope SunsolveMD can do or change in the way that people perceive sun protection?

    I hope we can completely shift the narrative around SPF. Too often, sunscreen feels like a seasonal add-on or an afterthought. I want people to see it as an essential part of skin health, just like brushing your teeth or drinking water.

    But I also want people to enjoy the experience of using it. The textures are silky, the finish is luxurious, and the skin benefits are real. I want SunsolveMD to feel like a treat, not a task.

    Ultimately, my hope is that we help people feel confident in their skin, not just protected, but truly cared for. That’s what good skincare should do.