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Sustainable Wellbeing and Beauty Brands

By M. Borriero

Nowadays many companies work more and more towards being environmentally friendly: this can happen by choosing natural ingredients produced from renewable raw materials, going for a biodegradable packaging or simply improving the way the product is manufactured. Even small sustainable initiatives can make the difference.

Here, John Bell & Croyden showcases some examples of sustainable brands and the way they contribute to a more eco-friendly world.

READ MORE: 8 Skincare Essentials to carry you through this London Fashion Week

Ren Atlantic

REN Clean Skincare

Ren Clean Skincare latest initiative is a bottle made from 100% recycled plastic with 20% coming directly from the ocean. The British brand has announced its pledge to work toward Zero Waste by 2021 with the challenge to move in a more environmentally conscious direction, achieving this by following the mantra “Reduce, Reuse, Recycle”.

As an example, their new Clean Screen Mineral SPF 30 Mattifying Face Broad Spectrum not only protects from blue light, UVB and UVA, but it has also the highest level of recycled packaging possible, not to mention the formula is vegan, cruelty-free and non-toxic for marine life, as it doesn’t contain oxybenzone. Their latest highly exciting launch is the Clean Jelly Oil Cleanser made from 50% PCR (post-consumer recycled) plastic while the cap is made from 100% PCR, and like their other recycled plastic packaging this has been designed to be 100% recyclable.

Dr Hauschka

Dr Hauschka

Sustainability is an essential part of Dr Hauschka philosophy. Most of their products are packaged in glass and aluminium jars and tubes (see the Soothing Cleaning Milk and the iconic Rose Day Cream). Dr Hauschka obtains plants, oils and waxes from controlled-organic cultivations where possible, and supports sustainability through ecological, socially-responsible partnerships they created.



Launched in 2019, Albiva is a British revolutionary luxury and organic skincare brand created with the purest and freshest ingredients and designed to activate the skin’s natural ability to repair itself. Working with Gemmotherapy (an advanced branch of phytotherapy) Albiva’s innovative formula contains more than 50 high performance active ingredients such as peptides, marine algae extracts, 5 types of vitamins, botanical extracts. Albiva replaces plain water with COSMOS Certified Organic Raspberry water -that is itself an active ingredient- renowned for its firming and lifting properties.

The beautiful eco-friendly packaging has been designed to reduce waste by utilizing airless diaphragm technology that pushes 99.7% product out. Coupled with the product’s high concentration, this makes the product last longer, and the wooden bottles carry the PEFC mark (for sustainable forestry).

100% vegan and cruelty-free.

Beauty Kitchen

Beauty Kitchen

Beauty Kitchen is on a mission to create the most effective, natural and sustainable beauty products on the market. The brand opts for minimised packaging (that you can send back to the company and they will reuse it), rock paper labels and compostable solutions, with the goal to be the most sustainable business in the world, encouraging others to strive for the same.

Beauty Kitchen donates 2% of sales to some charity partners such as the Plastic Soup Foundation, The Seahorse Trust and other sustainable causes.

Balade en Provence


Balade en Provence takes waste seriously. The made in France organic, zero-waste, cosmetic company is committed to making a positive change by providing products that are better for people’s skin as well as for the environment. The range is artisanal and contains ethically sourced, rich natural ingredients such as French green clay, rosehip oil, grape seed oil, and coconut oil. They are also certified organic, vegan, and packaged in 100% compostable boxes.

Their motto is #MoveToSolid, as their mission is to replace liquid skin and hair products (that contain 85% water, preservatives, chemicals and plastic) with solid products, a natural and environmentally friendly alternative.



Go for plastic-free, biodegradable and recyclable oral care with Georganics. Their packaging is designed to produce no waste to avoid clogging up landfill sites using, wherever possible, ingredients that are ethically sourced and organic or food grade. The biodegradable handle of the toothbrush is made from certified FSC Beechwood from Switzerland. 

Grace & Green


Grace & Green combines innovative manufacturing with high quality natural and organic ingredients, with the goal to provide effective organic, biodegradable period products that are kind to both women’s bodies and the environment. Most of the tampons you can find on the market are chlorine-bleached and made from a combination of rayon, polyester and non-organic cotton which can be toxic for the body. For this reason, Grace & Green created these innovative pads and tampons crafted only from high quality organic cotton. Kind also to the planet, the company proudly works with a manufacturer who harnesses renewable energy and have developed their highly recyclable packaging. 


The LARQ Bottle

The innovative and intelligent LARQ bottle is a reusable, rechargeable, insulated water bottle that cleans itself and the water inside it. Environmentally friendly, its patented UV-C LED technology has been demonstrated to be a safe and effective method to disinfect water, killing 99.9999% of bacteria and 99.99% of viruses just by touching a button.

Faith in Nature


Connect yourself to the natural world! Faith in Nature is a natural, vegan, cruelty-free hair and skincare brand which uses the highest quality naturally derived ingredients and 100% natural fragrances. The bottles have been fully recycled and recyclable since 1999, saving more than 340 tonnes of plastic. In 2019 the soap bar packaging became 100% plastic free, and recently the company has re-launched the 5L refill scheme.



Klorane is a French eco-friendly brand and the first one to receive the ECOCERT 26000 label, an assessment model developed by ECOCERT to enable organizations to evaluate their level of maturity in terms of social responsibility.

Founded by a pharmacist, Klorane began more than 50 years ago in the Southwest of France with the vision to combine both science and plant heritage to create effective and innovative products respecting nature and people. For more than 20 years, the botanical brand has been committed to the Klorane Botanical Foundation, which main purpose is the plant heritage protection around the world. Klorane tubes and bottles are made at least from 50% recycled plastic and the cardboard boxes from sustainable managed forests.

Dry shampoo is extremely convenient: it's the perfect on the go product that you can use anytime you need to wash or refresh your hair taking only 2 minutes of your time, adding volume and definition. On top of that, you are helping the environment as well: if you replace your regular shampoo with a dry shampoo once a week, you will save 500 liters of water yearly!

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