PÄRLA was designed as an eco-friendly solution to the plastic epidemic of toothpaste tubes, where over 1.5 billion tubes end up in landfill or the ocean each year, that's around 50 tubes a second.

Founded by award-winning UK dentists, PÄRLA believe toothpaste should first and foremost protect people's oral health but not harm people, animals or our planet in the process. They are radically disrupting the toothpaste industry with clean ingredients and sustainable packaging.

To use the tabs, simply pop a PÄRLA, chew for 5 seconds, wet your brush and then brush as normal. The water from your brush will convert the tabs into a paste in your mouth. Chew, Wet, Brush!

Sorbitol, Calcium Carbonate, Sodium Bicarbonate, Hydrated Silica, Sodium Methyl Cocoyl Taurate, Kaolin, Yeast, Sodium Monofluorophosphate, Acacia Senegal Gum Extract, Magnesium Stearate, Mentha Arvensis Leaf Oil, Menthol, Stevioside, Mentha Piperita Oil, Limonene (0.03%), Fluoride Content : Contains Sodium Monofluorophosphate 1.1%w/w (1450ppm F)

In case of intake of fluoride from other sources consult a dentist or doctor. Discontinue use and consult your dentist if irritation occurs. Not suitable for children under the age of 7. Use of the product by children (7+) should be supervised by an adult.