The effective formulas are from 100% natural origin. None of the products have been tested on animals and are all free from phthalates, parabens, microplastics, SLS or formaldehydes. Ben & Anna have also revolutionised their packaging: In contrast to those toothpastes in plastic tubes, which just add to the mountains of garbage in the country, their dental care series comes in modern, recyclable glass containers.

Made according to a traditional recipe and supplemented with sustainable active ingredients, the toothpowder is a different but effective way to clean your teeth.