Who says fresh can't be mysterious? Aromatic is the warmest and most characterful corner of the fresh family – freshness with depth, and a little edge. Here's what makes an aromatic fragrance, and how to find the one that's yours.
What do aromatic fragrances smell like?
For something a little more daring, the warmth of spicy-sweet anise meets dreamy French lavender in our aromatic blends – perfect for those who crave a scent that's a little more addictive.
Aromatics are built on herbs: lavender above all, alongside sage, rosemary, thyme and anise. Herbs occupy interesting ground in perfumery – they're fresh, but they're also warm, faintly medicinal and a touch bitter, which gives these fragrances far more character than a simple citrus splash. It's freshness with texture.
Aromatic and fougère — what's the connection?
A close one. The fougère family is built on a trinity of lavender, oakmoss and coumarin, and shares much of its herbal palette with the aromatics here. The simplest way to think of it: aromatic describes the herbal character, while fougère describes a particular classic structure built around it. If you enjoy one, the other is well worth exploring.
When should I wear an aromatic?
These are genuinely versatile. Herbs give enough warmth to carry into cooler weather and into the evening, where a pure citrus might feel too slight – but they stay fresh enough for daytime and desk. If you like the idea of a fresh fragrance but want something with more presence and staying power, this is the corner to explore.
How does aromatic differ from the other fresh scents?
By its source of freshness. Aromatic draws on herbs, for warmth and depth. Citrus draws on fruit, for zest and brightness. Green draws on leaves and stems, for a dewy, garden-like crispness. Aquatic draws on sea air, for cool openness.
Discover our aromatic fragrances, or explore the full fresh family.