Sun exposure is essential for vitamin D production and overall well-being, but unprotected exposure accelerates skin aging and damage. RAAIE promotes a balanced approach, which is about embracing the vitality of the sun while ensuring proper protection. Our Sun Milk Drops Tinted SPF50 shields the skin from UVA and UVB rays while delivering a radiant finish.

We also emphasize antioxidant-rich skincare, like our Morning Dew Vitamin C Serum, to counteract free radical damage caused by the sun and other environmental stressors, like digital blue light and pollution. When it comes to repairing existing damage, our Yellow Moonbeam Retinal Elixir works to smooth fine lines, fade hyperpigmentation, and stimulate collagen production for firmer, healthier skin. The ultimate essential, our Cocoon Ceramide Cream strengthens the skin barrier, helping it better protect itself from future environmental stressors and moisture loss.

Based on the science of chronobiology, our products are formulated with an AM/PM system. . Chronobiology is the study of how our body’s natural cycles are influenced by circadian rhythm, a 24-hour internal clock that regulates cellular functions. In skincare, these rhythms impact how the skin protects itself during the day and repairs itself at night. In the morning, the skin’s primary function is protection, so we focus on fortifying it with antioxidants like vitamin C and shielding it with SPF. In the evening, the skin shifts into repair mode, which is when powerful actives like retinal work to reverse damage and support regeneration. This approach ensures that every product is used at the optimal time to maximize efficacy and skin health. Ingredients delivered to the skin, just when it calls for it.

For us, it’s targeting visible signs of aging, dullness, hyperpigmentation, and compromised skin barriers. We’re driven by results and science. Our Morning Dew Vitamin C Serum brightens and strengthens the skin, while the Yellow Moonbeam Retinal Elixir smooths fine lines, firms, and enhances radiance. The Golden Nectar Mānuka Honey Enzyme Cleanser deeply cleanses while supporting microbiome health, and the Cocoon Ceramide Cream reinforces the skin barrier to lock in hydration.

Following the AM/PM skincare philosophy, our products are designed to work in harmony with the skin’s natural cycles.

Morning (Protect):

1. Cleanse with Golden Nectar Mānuka Honey Enzyme Cleanser
2. Apply Morning Dew Vitamin C Serum to protect against the free radicals and brighten skin
3. Follow with Cocoon Ceramide Cream to moisturise and reinforce the skin barrier
4. Finish with Sun Milk Drops Tinted SPF50 to shield against UVA/UVB damage and prevent premature aging

Evening (Repair)

1. Cleanse (double cleanse if needed) to remove impurities and sunscreen
2. Apply Yellow Moonbeam Retinal Elixir (start 2-3 times a week and increase as tolerated) to accelerate cell turnover, boost collagen, and fade hyperpigmentation
3. Seal with Cocoon Ceramide Cream to deeply nourish and strengthen the skin’s barrier overnight .

For dry or sensitive skin, focus on hydration with Cocoon Ceramide Cream and introduce the AM and PM serums gradually. For oily or acne-prone skin, use Golden Nectar Mānuka Honey Cleanser as a mask for gentle exfoliation and antibacterial benefits.

By following RAAIE’s AM/PM system, you are giving your skin exactly what it needs at the right time - protection in the morning and repair at night - for long-term skin health and radiance.