The name RAAIE is inspired by the sun god Ra, and Māori word, Rā which means "ray of light." Since 80% of visible signs of aging come from sun exposure, our approach is to harness the power of UV-resistant plants that have evolved in New Zealand’s extreme UV conditions to protect and repair the skin. Our formulations use these resilient botanicals, combined with the latest developments in cosmeceutical science, to defend against environmental stressors while delivering potent, results-driven skincare.

Sun exposure is essential for vitamin D production and overall well-being, but unprotected exposure accelerates skin aging and damage. RAAIE promotes a balanced approach, which is about embracing the vitality of the sun while ensuring proper protection. Our Sun Milk Drops Tinted SPF50 shields the skin from UVA and UVB rays while delivering a radiant finish.

We also emphasize antioxidant-rich skincare, like our Morning Dew Vitamin C Serum, to counteract free radical damage caused by the sun and other environmental stressors, like digital blue light and pollution. When it comes to repairing existing damage, our Yellow Moonbeam Retinal Elixir works to smooth fine lines, fade hyperpigmentation, and stimulate collagen production for firmer, healthier skin. The ultimate essential, our Cocoon Ceramide Cream strengthens the skin barrier, helping it better protect itself from future environmental stressors and moisture loss.

Based on the science of chronobiology, our products are formulated with an AM/PM system. . Chronobiology is the study of how our body’s natural cycles are influenced by circadian rhythm, a 24-hour internal clock that regulates cellular functions. In skincare, these rhythms impact how the skin protects itself during the day and repairs itself at night. In the morning, the skin’s primary function is protection, so we focus on fortifying it with antioxidants like vitamin C and shielding it with SPF. In the evening, the skin shifts into repair mode, which is when powerful actives like retinal work to reverse damage and support regeneration. This approach ensures that every product is used at the optimal time to maximize efficacy and skin health. Ingredients delivered to the skin, just when it calls for it.

For anyone who’s grown up in New Zealand, or experienced first-hand as a sunburnt tourist our harsh UV conditions, the hole in our ozone layer is intense. The power in these botanicals is that they do not simply survive in the extremity - they thrive.

Our plants have adapted to high UV exposure by producing powerful antioxidants, making them ideal for skin defence. We source ingredients like sauvignon blanc grape seed extract for its brightening and anti-aging benefits, kānuka for its anti-inflammatory and antimicrobial properties, and mamaku black fern for hydration and cellular regeneration. Our commitment to sustainability ensures these ingredients are harvested respectfully, following traditional Māori Tikanga practices to preserve their potency and protect the environment.

For us, it’s targeting visible signs of aging, dullness, hyperpigmentation, and compromised skin barriers. We’re driven by results and science. Our Morning Dew Vitamin C Serum brightens and strengthens the skin, while the Yellow Moonbeam Retinal Elixir smooths fine lines, firms, and enhances radiance. The Golden Nectar Mānuka Honey Enzyme Cleanser deeply cleanses while supporting microbiome health, and the Cocoon Ceramide Cream reinforces the skin barrier to lock in hydration.

Inspired by our country's white pebbles, our packaging reflects the elegance of nature and the beauty of simplicity, with a focus on sustainability. We use 60% recycled materials in our vegan leather cosmetic bags for limited-edition sets and prioritize recyclable glass for our serum bottles. These conscious decisions allow us to reduce waste without compromising on luxury.

Following the AM/PM skincare philosophy, our products are designed to work in harmony with the skin’s natural cycles.

Morning (Protect):

1. Cleanse with Golden Nectar Mānuka Honey Enzyme Cleanser
2. Apply Morning Dew Vitamin C Serum to protect against the free radicals and brighten skin
3. Follow with Cocoon Ceramide Cream to moisturise and reinforce the skin barrier
4. Finish with Sun Milk Drops Tinted SPF50 to shield against UVA/UVB damage and prevent premature aging

Evening (Repair)

1. Cleanse (double cleanse if needed) to remove impurities and sunscreen
2. Apply Yellow Moonbeam Retinal Elixir (start 2-3 times a week and increase as tolerated) to accelerate cell turnover, boost collagen, and fade hyperpigmentation
3. Seal with Cocoon Ceramide Cream to deeply nourish and strengthen the skin’s barrier overnight .

For dry or sensitive skin, focus on hydration with Cocoon Ceramide Cream and introduce the AM and PM serums gradually. For oily or acne-prone skin, use Golden Nectar Mānuka Honey Cleanser as a mask for gentle exfoliation and antibacterial benefits.

By following RAAIE’s AM/PM system, you are giving your skin exactly what it needs at the right time - protection in the morning and repair at night - for long-term skin health and radiance.