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Behind Moncho Moreno are two complementary journeys: Moncho’s more than 40 years of experience as a hairstylist, working with celebrities, editorial and fashion shows, and Berta Martín’s entrepreneurial vision.

Together, they have created a haircare brand that combines professional expertise, science and innovation to bring salon results home.

    What inspired Moncho and Berta to build a brand together, and how did the idea for Moncho Moreno first come to life?

    Moncho had spent years wanting to turn everything he had learned from working with thousands of different hair types into his own line of truly effective products.

    Berta brought her experience as an entrepreneur and her brand-building vision to turn that dream into Moncho Moreno.

    What makes Moncho Moreno stand out from other hair care brands?

    Our difference lies in understanding hair from within. We don’t just want hair to look better; we want to improve its health with formulas designed to address real needs.

    We combine professional expertise, science and biotechnology to create effective products that are easy to incorporate into your routine.

    Where do you see the brand heading in the next few years?

    We want to establish Moncho Moreno as a leading name in premium haircare and continue expanding internationally.

    We believe the future lies in increasingly scientific and personalised haircare, treating hair with the same precision we now bring to skincare.

    What are the main scientific principles or technological innovations for your formulations?

    Our formulas are developed around real hair needs, combining high-performance ingredients, biotechnology and our own proprietary technology.

    Among our innovations is our exclusive and patented Biopeptide Active M28, designed to repair and strengthen the hair fibre, alongside Bioactive Complex B21, developed to support scalp health and strengthen the hair follicle.

    How do you ensure your products meet professional salon standards while staying accessible to consumers?

    Every product must meet the level of performance we would expect when using it with our own clients.

    From there, we translate that professional performance into intuitive, easy-to-use products that fit seamlessly into everyday routines, bringing the salon experience closer to the consumer.

    What are the signs of a healthy scalp, and why is scalp care essential for hair health?

    Healthy hair starts with a healthy scalp. A balanced scalp should be free from irritation, excess oil, dryness and discomfort.

    Just as with skincare, caring for the foundation is essential for stronger, more resilient and healthier-looking hair.