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From refreshing, crisp aftershaves to bold, statement-making fragrances, our edit offers something for every man's distinct style and personal taste. Whether you’re seeking a fresh, woody scent perfect for daily wear or a signature fragrance to make any occasion ultra special, discover the best aftershave for men from a selection of luxurious and niche brands.

Does aftershave need to match my signature scent? 

Choosing the perfect men's aftershave is more than just part of your grooming routine, it’s a personal statement of style and personality. The best aftershaves are designed to soothe and moisturise the skin after shaving while adding a subtle (or not-so-subtle) fragrance. Leaving the skin feeling cool, calm, and smelling great. Whether you prefer a scent that is fresh and zesty or one that’s bold and woody, our range of men’s aftershave is designed to help you find a perfect match for your skin type and personal style. Because many of our modern formulas are enriched with moisturising ingredients, they are ideal for your daily routine.

Our collection of men’s aftershave brings together a considered edit of niche and luxury formulations, chosen for both performance and character.

Choosing the right men's aftershave

Selecting the right aftershave is a balance between how it feels on your skin and the wonderful impression it leaves. Whether you need deep hydration or a crisp, cooling finish, there’s a formula to suit your skin’s unique needs.

Aftershave Balm is thick, creamy, and ideal for sensitive skin. It soothes razor burn, reduces irritation, and moisturises with nourishing ingredients like olive oil and cocoa butter. Many balms are non-greasy and alcohol-free, making them gentle enough for daily use. Perfect whether you’re drawn to the timeless scent of lavender or the rugged character of vetiver.

Aftershave Lotion is lighter but still beautifully effective at calming irritation and reviving the complexion. These are often infused with natural ingredients like aloe vera and witch hazel, to leave the skin feeling refreshed and soothed. Classic scents like bergamot, lavender, and oakmoss make these ideal for men who adore a traditional, crisp finish.

Aftershave Splash is an alcohol-based option that provides an immediate cooling sensation. It offers a sharp, ‘wake-you-up’ freshness that helps to tone and clear the skin, making it a great choice for those with normal and oilier complexions. Especially if you prefer a stronger, more traditional scent.

We all want to feel unique; special. Fragrance is what makes places, moments, and people memorable. The scent you wear becomes part of how you’re recognised. From fresh citrus and herbal lavender to deeper notes of amber and smoky vetiver, each fragrance carries its own presence and character. And factors like skin type and age all influence how these notes develop on your skin – meaning the same fragrance will smell differently on various people, from your signature scent to the aftershave you wear each day.

Discover our selection of men's aftershave at John Bell & Croyden – and find the best fragrance that defines your style and personality.