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If you could only add one active to a routine, niacinamide would be a strong contender. A form of vitamin B3, it's remarkably well tolerated, plays nicely with almost everything else, and is chosen for the appearance of enlarged pores, uneven tone and skin that looks shiny or lacks resilience.

Most formulas sit between 4% and 10%, and higher isn't better – above about 10% some people find it causes flushing, with no real advantage. It's the active we'd most often suggest to someone starting out, and it works quietly alongside almost anything else in your routine. Part of our active skincare range.

Read the full explainer: Niacinamide, explained →

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NATURA BISSÉ Tensolift Neck Cream 50ml
£216.00 £4,320.00 litre
NOOANCE PARIS Hydration Bubble Serum 30ml
£67.00 £2,233.33 litre
CERAVE Blemish Barrier Patches 1 Unit
£9.00 40.9p item
AVÈNE Hyaluron Activ B3 Serum 30ml
£42.00 £1,400.00 litre
VICHY Neovadiol Perimenopause Plumping Day Cream For Dry Skin 50ml
£36.00 £720.00 litre
DR IRENA ERIS Lumissima Luminizing & Age Correcting Day Serum 30ml
DR IRENA ERIS Lumissima Luminizing & Age Correcting Day Serum 30ml
£59.00 £1,966.67 litre
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DR IRENA ERIS Lumissima Whitening & Regenerating Night Cream 50ml
£65.00 £1,300.00 litre
LA ROCHE-POSAY Nutritic Intense Riche 50ml
£23.00 £460.00 litre
TALIKA Collagen Fusion Mask
£8.90
BIODERMA Hydrabio Face Cream Rich 40ml
£19.00 £475.00 litre
CERAVE Foaming Cleanser 473ml
£18.50 £39.11 litre
AVÈNE Hyaluron Activ B3 Night Cream 40ml
£40.95 £1,023.75 litre
VICHY Liftactiv B3 Anti-Dark Spots And Pigmentation Cream SPF-50 50ml
£40.00 £800.00 litre
VICHY Liftactiv B3 Dark Spots Serum 30ml
£43.00 £1,433.33 litre
BIODERMA Hydrabio Serum With Hyaluronic Acid And Niacinamide 40ml
£22.00 £550.00 litre
LA ROCHE-POSAY Effaclar Supramolecular Moisturiser 40ml
£16.00 £400.00 litre
TALIKA Collagen Fusion Eye Patch
£4.40
AVÈNE Vitamin Activ Cg Radiance Concentrated Serum 30ml
£35.50 £1,183.33 litre
NATURA BISSÉ Stabilizing Purifying Concentrate 30ml
£88.00 £2,933.33 litre
NATURA BISSÉ Inhibit Eye Lift Refiner 15ml
£136.00 £9,066.67 litre

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