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We’re thrilled to share our exclusive partnership with The Gentleman’s Journal for their prestigious 2025 Grooming Awards. At John Bell & Croyden, we pride ourselves on curating the best in luxury health and grooming, and this year’s award winners prove that the future of men’s grooming is bold, innovative, and brilliantly effective!

Here’s a closer look at some of our 2025 Grooming Awards winners that you can find with us, both in store and online.

    Best Make-Up: Perricone MD No Makeup Foundation Serum

    Blending skincare with subtle coverage, Perricone MD’s No Makeup Foundation Serum is the perfect hybrid. Lightweight and breathable, it delivers a natural finish while nourishing the skin with powerful antioxidants and neuropeptides. Ideal for those who want to look fresh without looking “made up”, while providing a mineral-based broad-spectrum SPF 20 protection.

    Best For Teeth: Mahsa Radiant Amethyst Jasmin Mint Colour Enhance Dental Polish

    Giving your oral care just got a serious upgrade, the Mahsa Radiant Amethyst Dental Polish transforms your smile with a gentle whitening effect and a unique jasmine mint flavour that leaves your breath feeling crisp. Formulated to brighten without abrasives, it’s a game-changer in daily dental routines.

    Best Gadget: Dr Levy ThermoGlow Pro

    Tech meets skincare in the award-winning Dr Levy ThermoGlow Pro, a cutting-edge device designed to rejuvenate and sculpt your complexion. Using thermal technology to enhance product absorption and stimulate circulation, it’s your new at-home facialist, all in one sleek gadget.

    Best Serum: BIOEFFECT EGF Day Serum

    Lightweight, potent, and powered by barley-derived EGF, the BIOEFFECT EGF Day Serum delivers deep hydration and age-defying benefits with every drop. It’s the kind of product that earns a permanent spot in your morning routine, and rightly so. It’s also not sticky or greasy, making it an ideal primer for any top layer moisturiser.

    Best Cleanser: Cellmen Wash n’ Shave Shaving Foam

    Smart, simple, and effective, Cellmen Wash n’ Shave is the ultimate two-in-one for men who value performance and efficiency. This innovative formula works as both a daily face cleanser and a shaving foam, removing impurities while prepping the skin for a smooth, irritation-free shave. Infused with advanced skincare technology, it leaves your skin feeling refreshed, hydrated, and ready for the day ahead. A true grooming essential for any modern routine.

    Best Up-and-Coming Brand: Rollr

    A brand to watch, Rollr merges luxury with sustainability in a refillable natural deodorant. Crafted with prebiotics and minerals, it naturally balances skin bacteria and reduces sweat without blocking pores. Its innovative refill system (just add water to the concentrated powder) cuts packaging waste by 90% compared to conventional deodorants. The sleek, gemstone-topped applicator adds a touch of elegance, transforming your daily routine into a moment of self-care. The London-based brand is new on the market, setting a new standard for eco-conscious deodorants

    Alongside these standout stars, we’re also proud to carry other Grooming Awards winners, including:

    Best In-Shower Experience: Korres Athenian Grooming 2 in 1 Hair Body Wash
    A Mediterranean-inspired cleanse for both hair and body.

    Best for Hair: Nooānce Anti-Hair Loss and Regrowth Hair Helmet
    A high-tech solution using red light therapy to support stronger, fuller hair from the root up.

    We’ve always believed that grooming is about more than just looking good, it’s about feeling confident, being authentic, and embracing products that work with you. We’re proud to celebrate the best in men’s grooming with The Gentleman’s Journal, and even prouder to bring these award-winning products to our customers. Congratulations to all our winners!

    Shop the Winners