Alarimingly, 20% of UK adults are not wearing SPF, and only 1 in 5 suncare users use sun protection every day*. We have found the most common barrier to use is texture, that’s why we made our next generation of UV protection: Anthelios UVAIR™ spf50+. A weightless, non-greasy SPF that does not compromise on sun protection. Because of this, 9/10 non-sunscreen users have said they would convert to Anthelios UVAIR™ spf50+**, with 91% adding it’s the best sunscreen they’ve ever tried!**
*SUNCARE USAGE, ATTITUDES AND BEHAVIOURS STUDY: L’ORÉAL UK 2024, 2CV + KANTAR SUNCARE SHOPPER DEEP-DIVE STUDY, AUG ‘24
**Self-assessment, 97 subjects who don’t wear SPF daily
***Self-assessment, 97 subjects