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Meet the New Anthelios UVAIR SPF50+ from La Roche-Posay

Meet the New Anthelios UVAIR SPF50+ from La Roche-Posay

When it comes to skincare, there's one non-negotiable step: sun protection. But if you think cloudy skies or cooler seasons give you a pass, think again. UV rays, especially UVA, are present 365 days a year, silently impacting your skin's health and accelerating signs of ageing.

That’s why La Roche-Posay has launched a breakthrough in everyday SPF, the Anthelios UVAIR™ SPF50+. Powered by new UVAIR™ technology, this innovation offers ultra-light, broad-spectrum protection that feels invisible on the skin addressing the number one barrier keeping people from daily SPF: texture. Discover more on this new lightweight sunscreen today!

Why is daily sun protection essential, even on overcast days?

Use of sun protection is essential, even on cloudy days. Harmful UV, specifically UVA and UVB, rays are still able to penetrate through cloud-cover which can lead to skin damage and premature ageing.

What distinguishes UVA from UVB rays, and how do they affect our skin?

UVA rays are present all year round which can impact the skin’s support structure by breaking down collagen and elastin. This can lead to wrinkles, age spots and a loss of elasticity. Because UVA rays are present all year round, it’s important to maintain daily UV protection.

UVB rays are the primary cause of sunburn. They are present all year round, but most intense during the peak of the summer. Therefore, UVB rays have a more significant impact on the skin’s surface. With over-exposure potentially leading to redness, sunburn and even skincare, it's crucial to maintain very high daily sun protection.

How should sunscreen be layered with other skincare or makeup products in a morning routine?

Always apply sun protection daily. Shake before use. Apply the sunscreen daily as part of your morning routine and before make-up if applicable. Reapply frequently and generously to maintain protection.

What inspired the development of the Anthelios UVAIR technology, and how does it differ from traditional sunscreen formulations?

Alarimingly, 20% of UK adults are not wearing SPF, and only 1 in 5 suncare users use sun protection every day*. We have found the most common barrier to use is texture, that’s why we made our next generation of UV protection: Anthelios UVAIR™ spf50+. A weightless, non-greasy SPF that does not compromise on sun protection. Because of this, 9/10 non-sunscreen users have said they would convert to Anthelios UVAIR™ spf50+**, with 91% adding it’s the best sunscreen they’ve ever tried!**

*SUNCARE USAGE, ATTITUDES AND BEHAVIOURS STUDY: L’ORÉAL UK 2024, 2CV + KANTAR SUNCARE SHOPPER DEEP-DIVE STUDY, AUG ‘24
**Self-assessment, 97 subjects who don’t wear SPF daily
***Self-assessment, 97 subjects

How does UVAIR™ technology provide broad-spectrum protection against both UVB and everyday UVA rays?

Anthelios UVAIR™ spf50+ is powered by UVAIR™ technology. This technology offers a weightless, non-greasy texture without compromising on broad-spectrum protection against both UVB and everyday UVA rays. The formula is serum-infused with Hyaluronic acid and Niacinamide, providing up to 24-hour hydration*.

*Self-assessment, 97 subjects

Many people skip SPF because they fear it will clog pores or feel heavy. How does this formula overcome that challenge?

92% of people say Anthelios UVAIR™ SPF50+ feels weightless on the skin*, making it perfect for daily use. This prevents the unpleasant feeling of a sticky, greasy texture of traditional SPF products and helps control oiliness for up to 16H*, and as a result 9/10 non-SPF users have said they would convert to UVAir.**

*Self-assessment, 97 subjects

**Self-assessment, 97 subjects who don’t wear daily SPF