My lifelong passion for botanicals and formulations began at a young age, under the instruction of my grandmother, who would create her own bespoke skincare remedies with oils and plant extracts.

I was absolutely fascinated with the world of plants. This interest deepened when I was given a two-volume encyclopaedia of herbs which I committed to memory. This treasured possession inspired a childhood of alchemical experiment and sparked lifelong passion for nature’s botanicals. While my passion for skincare and product formulation was ignited as a child, it was while studying for my PhD in Oxford that I cemented my professional interest in science and skincare. It was here that I came to understand how skin cancer and skin ageing share a common pathway.

While researching the role of topical antioxidants in skin cancer, I explored whether topically applied antioxidants could slow down premature skin ageing. This realisation served to become the first step in a career of research, product formulation, and in-clinic treatments that straddle the distance between pharmaceutical and cosmetic.

Vitamin D is a very important element because it protects the immune system of the skin, offers antimicrobial protection, and helps repair the barrier function. Also, latest research showed that Vitamin D promotes keratinocyte (type of skin cell) proliferation, which is very important in the skin renewal process.

Power D contains a high amount of provitamin D3 in an ester-based formulation. We are using liposomes as the delivery system to help the delivery of provitamin D3. In Provitamin D3 Fortifying Mist and Emulsion D, we are using vitamin D encapsulated in cyclodextrins, which are helping with the delivery of vitamin D. So, as you can see, it is a rather pharmaceutical approach in the delivery of provitamin D3 for topical, cosmetic use. I am very proud of our technology.