How to Supercharge your Daily Skincare Routine

Serums
• When should I use a serums?
• Which serum is best for me?
• Our best brightening serum
• Our best Hyaluronic Acid Serum
• Our best Soothing Serum
• Our best Retinol Serum
• Best Vitamin C Serum

Supercharge your skincare routine with the best serums on the market.

Serums differ from moisturisers as they target specific skin concerns such as hyperpigmentation, dullness, acne, blemishes, wrinkles and dehydration. Everyone’s needs are different, so have a look at our Beauty Editor’s top picks for this summer and look for the formula packed with the right ingredients for you. Adding a serum to your daily skincare routine offers targeted results due to the high concentration of active ingredients contained.

Serums should be applied morning and evening, depending on the type of serum you are using. If it contains retinol, you should apply it evening time only, but most of them can be used twice daily. Serums can be oil or water-based and both have to be applied immediately after cleansing and toning and before the moisturiser and the SPF. Since serums are lightweight and absorb quickly, you can easily layer more than one at the same time.

When choosing a serum, we must know which skin concern we are going to target. If you are hoping to boost your hydration you should look for a serum containing hyaluronic acid. If you are concerned about ageing and wrinkles, then you should incorporate retinol in your skincare routine - a gold standard together with Vitamin C – both effective in preventing and fighting free-radical damage.

SkinCeuticals Discoloration Defense Serum

Reveal a brighter looking skin with this dark spot corrector serum from SkinCeuticals. Thanks to its synergetic blend of brightening and exfoliating ingredients, the formulation reduces the appearance of skin discoloration, from stubborn brown patches to post-blemish scars.

Medik8 HydraB5

A lightweight supercharged serum which delivers immediate and long-term hydration. Hydra B5 from Medik8 contains multiple sizes of hyaluronic acid molecules which help to feed every layer of the skin, fighting fine lines and wrinkles. Enriched with Vitamin B5 (also known as panthenol), it increases the skin’s water retention and regeneration, leaving you with a beautifully plumped and refreshed complexion.

Dermalogica Ultracalming Soothing Concentrate

Due to the recent lifestyle and seasonal changes, your skin may experience redness and sensitivity. This plant-based skin saviour from Dermalogica is a super-concentrated serum that relieves, restores and calms redness down. Oat and botanical actives such as chamomile ad ginger root work on the deep levels of the skin, interrupting inflammatory triggers that lead to sensitisation, while minimizing discomfort, burning and itching. Great for chronic dryness as it contains evening primrose, sunflower seed and avocado extracts.

Best Retinol Serum

Dr Dennis Gross Ferulic + Retinol Wrinkle Recovery Overnight Serum

Ever wondered how you can achieve a flawless complexion? The powerful combination of Ferulic acid, Retinol and Niacinamide makes this serum a great multi-tasker that speeds up cells’ renewal, fights wrinkles and promotes younger-looking skin. You don’t have to worry too much as it works overnight, and guarantees quick and dramatic results with minimum effort!

SkinCeuticals Phloretin CF

Want to know the secret of year-round great skin? There's no need to look any further! Phloretin CF combines 10% L-Ascorbic Acid, 2% Phloretin and 0.5% Ferulic Acid which protect against free radicals and environmental stressors. The iconic formula helps to diminish the appearance of hyperpigmentation while preventing uneven skin tone for a radiant and brighter looking complexion. Do not forget to use SPF 30 or higher every morning to protect your skin from all those rays. You’ll also get better results – we promise.