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Hyaluronic acid is a humectant – it holds many times its own weight in water, which is why skin looks plumper and more cushioned after using it. Despite the name it doesn't exfoliate and won't sting; it's one of the gentlest things you can put on your face.

The one thing worth knowing: hyaluronic acid draws water, so it needs sealing in with a moisturiser afterwards, and it works best applied to slightly damp skin. Used on dry skin in dry air without anything over the top, it can leave skin feeling tighter rather than softer. Part of our active skincare range.

Read the full explainer: Hyaluronic acid, explained →

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CERAVE Moisture Cream Pump 454ml
£18.50 Unit price £40.75 perkg
SEABODY Overnight Elixir Serum 30ml
£77.00 Unit price £2,566.67 perlitre
CERAVE Hydrating Cleanser 473ml
£18.50 Unit price £39.11 perlitre
AVÈNE Hydrance Boost Serum 30ml
£27.90 Unit price £930.00 perlitre
CERAVE Hyaluronic Acid Serum 30ml
£23.00 Unit price £766.67 perlitre
DR DENNIS GROSS SKINCARE Hyaluronic Marine Hydration Booster 30ml
DR DENNIS GROSS SKINCARE Hyaluronic Marine Hydration Booster 30ml
£74.00 Unit price £2,466.67 perlitre
LA ROCHE-POSAY Hyalu B5 Eye Cream 15ml
£31.00 Unit price £2,066.67 perlitre
LA ROCHE-POSAY Hyalu B5 Hyaluronic Acid Cream 40ml
£40.00 Unit price £1,000.00 perlitre
CERAVE Cerave Intensive Moisture Lotion 473ml
£22.50 Unit price £47.57 perlitre
CERAVE Intensive Moisturising Lotion 236ml
£15.50 Unit price £65.68 perlitre
CERAVE SA Cleanser 473ml
£23.50 Unit price £49.68 perlitre
GOLD COLLAGEN Hydra Essence Serum 30ml
£36.00 Unit price £1,200.00 perlitre
AVÈNE Hyaluron Activ B3 Serum 30ml
£42.00 Unit price £1,400.00 perlitre
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BIODERMA Hydrabio Face Cream Rich 40ml
£19.00 Unit price £475.00 perlitre
AVÈNE Hyaluron Activ B3 Aqua Cream-In-Gel For Ageing Skin 50ml
£39.95 Unit price £799.00 perlitre
CERAVE Intensive Moisturising Cream 340g
£19.50 Unit price £57.35 perkg
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SEOULISTA Eye Lift Hydrate Cryo Cooling Eye Patches 3 Pack 3 Pair
£16.00 Unit price £5.33 peritem
LA ROCHE-POSAY Effaclar A.Z. Gel-Cream 40ml
£33.00 Unit price £825.00 perlitre

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