Over the past century, a staggering 90% of the world's cheetah population has disappeared. However, through the work of Cheetah Conservation Fund, headquartered in Namibia, this incredible animal is being given a fighting chance by establishing conservancies and educating farmers on how to protect their livestock with the use of guarding dogs. By promoting coexistence between humans and animals, the cheetah's survival is being safeguarded.

Apply with the flat side of Shade and Sweep Eye Brush to create a shimmering wash of colour on the eyelid. Use the tapered side to blend and highlight the inner corner of the eye and the brow bone.