Get a brilliant clean and whiter teeth when you brush with Colgate® Max White Luminous Whitening Toothpaste. This teeth whitening toothpaste has a clinically proven formula that removes up to 100% of surface stains, leaving you with a brilliant smile. With its SmartFoam System, it thoroughly cleans everywhere and whitens your teeth. The whitening toothpaste also helps to keep your enamel strong and gums healthy*, so you know you're protected. Enjoy a confident, whiter smile when you use this teeth whitening toothpaste.

*Helps to reduce plaque with regular brushing.