Grown under the Mediterranean sun, Camomile is traditionally used to softly lighten all shades of blonde hair. We selected the variety Matricaria recutita L. for its richness in apigenin, a plant-based ingredient with the power to lighten naturally. Camomile flowers are harvested when they are in full bloom, then dried naturally in the sun. We concentrate this ingredient from their petals, an inexhaustible source of light.