This hyaluronic acid shampoo helps replenish the moisture content of weakened and damaged hair while repairing the appearance of past damage caused by heat styling, over-processing and other environmental assaults. Hyaluronic acid achieves ultimate hydration by attracting up to 1000 times its weight in water. The delicately scented, creamy formula is further enriched in botanical keratin - with a perfect affinity for hair - to rebuild and strengthen its structure from the inside out. The most brittle, straw-like hair will be dramatically transformed. Hair regains inner softness, suppleness and shine.