Nostalgia is an ache in your heart far more potent than memory alone. It’s the place we yearn to go again. A place where we know we’re loved and safe. Back home.

This theme is central to Blue Forever: A love letter to the Mediterranean Ocean, centred around the romantic innocence of washed out memories, viewed through a lens of time past and melancholia. It’s about innocence, and innocence lost. It’s about longing home, and longing away. It’s about the blue ocean, and blue memories.

Blue Forever is centred around one of my most revered childhood memories. I was in my dad's wooden boat on the teal Mediterranean sea under a pale sun, surrounded by family and my best friend. I wanted to capture the feeling of being young and careless – I’m in the wind, I’m in the water. And I’m free, says Kristoffer Vural, founder of Selahatin.

Use two to three times a day. For best results, it is recommended not to eat or drink for 30 minutes after use.

Do not swallow or use in case of a known hypersensitivity or allergy to one or more ingredients.