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Anniversary Award - The First Judging Panel

Anniversary Award - The First Judging Panel

By B. Soberano

Last Wednesday, our judging panel came together for the first stage of the competition to find the next new brand in skincare and wellbeing! The John Bell & Croyden Anniversary Award was launched in association with Country & Town House and CEW UK as we celebrate our 225th Anniversary as London's Luxury Pharmacy.

The Anniversary Award was opened to all young and innovative independent brands, offering them the chance to have their products stocked by John Bell & Croyden in 2023. It also provides new brands the opportunity to build and grow through an exclusive marketing package worth £25,000.

With over 80 entries, we were overwhelmed by the quality of products and incredibly excited to discover innovative brands. Our panel of judges took their time carefully considering each entry and thoroughly enjoying discovering what all your entries had to offer.

Anniversary Award First Panel

We are excited to announce the shortlisted brands:


  • Cellular Goods PLC
  • Demain Beauty
  • Ekó Botanicals
  • Hempe
  • Hibernicis
  • Le Rouge Français
  • MĀ moments
  • MONUSKIN
  • Nuvo
  • Olivier Claire
  • Oodee Skincare
  • OYL'E Aromatherapy
  • Seabody
  • The Re:Brow
  • The Universal Soul Company
  • Therapie Life
  • TRU HYAL 100
  • True Botanicals
  • Viva La Gentil
  • Wuka Wear
Speaking about the high-level entries, judge Lucy Cleland, Editorial Director at Country & Town House, said:

“It’s thrilling to see the quality of brands who want to earn a much-desired space on the shelves of the wonderful John Bell & Croyden. I’m looking for the most ethical products with proven results and that also look great in the bathroom. I’m excited.”

Robin Winfield, Director, John Bell & Croyden, added: 

We were overwhelmed with the number of entries we received for our 225th anniversary prize competition. Over 80 new brands sent in products from their ranges for the panel of judges to peruse and discuss. Narrowing down the entries into a first shortlist of 20 was as difficult as you would expect it to be. However, after much discussion and deliberation, we managed to find our top 20 to progress to the next round. Now comes the hard part, narrowing it down to a final select few who will get to present their brand and product range in full to the panel of judges. Exciting times!’’  

Thank you again to everyone who took their time to enter, and we look forward to meeting you at the next stage of the competition!

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