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We’re excited to welcome Genaura to John Bell & Croyden, bringing a new standard of luxury skincare where science meets elegance. Their Smart Face Serum, featuring the pioneering Levagen®+, is designed to support the skin’s natural health, resilience, and radiance. Read on to hear from Genaura about their philosophy and the science behind their breakthrough serum!

At Genaura, we believe true luxury lies in intelligent sinecure where advanced bioscience meets effortless elegance. At the heart of our Smart Face Serum is Levagen®+, an exclusive pioneering ingredient redefining skin health, and how skin adapts, and restores itself.

    The Science Behind Levagen®+

    Levagen®+ is an advanced, highly bioavailable form of Palmitoylethanolamide (PEA), a naturally occurring lipid produced within the skin itself. Unlike conventional actives that compel the skin to react, PEA works in harmony with your biology.

    It is a recognised molecule, already present within your cells, supporting the skin’s innate ability to regulate, repair, and protect.

    WitHin the skin, PEA is known to:

    • Have anti-inflammatory properties;
    • Strengthen the skin barrier;
    • Maintain optimal skin cell balance; and
    • Support resilience against environmental stressors.

    Over time, however, natural levels of PEA decline, contributing to visible changes such as uneven skin tone, dehydration, fine lines, and a loss of radiance.

    A Pioneering Formulation

    Genaura is the first to introduce Levagen®+ into a topical formulation to awaken your skin's aura. Delivered through an advanced system designed for optimal bioavailability, Levagen®+ works precisely where it is needed to support skin health and helps to delivers results that;

    • Tackle the appearance of fine lines and wrinkles;
    • improve and even overall skin tone;
    • Reduce dehydration;
    • Strengthen the skin barrier;
    • Soothe the appearance of sensitive skin;
    • Support upper skin collagen stores; and
    • Create optimal conditions for healthy skin cell production.

    Enhancing Skin’s Natural Intelligence

    Rather than overriding the skin, Levagen®+ enhances its natural intelligence, helping it perform as it once did, only better supported. Skin health is about optimisation and resilience so by reintroducing a molecule the body naturally produces, Genaura offers a refined response to modern skin stressors. Levagen®+ acts as skin cell level supporting the skin’s ability to function at its best.

    A New Standard in Skincare Luxury

    Elegant in formulation and exacting in its science, the Levagen®+ Smart Face Serum represents a new category of skincare; one that prioritises biological compatibility, performance, and long-term skin health.

    This is skincare for those who understand that true luxury is not excess, but precision.